Copywriting Services

Once I understand the ins and outs of your brand, company and project, I’ll be able to write any kind of copy you need.

For an idea of what’s possible, check out some examples of the many different project types—plus a handful of FAQs—below.

Digital

Digital copy lives on your screens—and sometimes in your speakers. If you can consume it via an electronic device (computer, tablet, smart phone or television) … it’s digital.

    • Direct response, B2B, B2C

    • Infographic

    • Product or service education

    • Marketing case study

    • Real estate listing

    • LinkedIn or other personal profile

    • Post

    • Ad

    • Script

    • Description (e.g., YouTube)

  • Any copy you need written for your website, regardless of type or size of business/organization:

    • Core pages: home, about, services, contact, portfolio, media/press, etc.

    • Other pages: landing, thank you, confirmation, sales, plans/pricing, 404 error, FAQ, careers

    • E-Commerce: category pages, product pages (descriptions, benefits, USPs, badge/infographic copy, shipping & returns, competitor comparison, etc.), collection pages, banners, product FAQs, other headlines and more

    • Forms and surveys (main copy and microcopy)

    • User experience (UX) copy

    • Mission and/or vision statements

    • Banner (single frame and carousel)

    • Social media (Meta/Facebook, Instagram, Google, YouTube, TikTok)

    • Search (local and general)

    • Display

  • Branding:

    • Brand voice and tone guide

    • Brand story/origin

    • Naming of a business, product or service

    • Tagline (brand-specific)

    • Slogan (typically campaign-specific)

    • Mission and vision statement

    • Elevator pitch

    • Value proposition

    Public Relations:

    • Press release

    • Media pitch

    • Press kit

    • Bio

    • One-sheet

    • Company statement or response

    • TV commercial

  • Singles, sequences or campaigns:

    • Sales

    • Confirmation

    • Welcome

    • Nurture

    • Promotional (sale/event)

    • E-Newsletter

    • Cart abandonment

    • Other

Print

Print copy is tangible. If you can physically hold it or touch it in real life … it’s print.

  • Packaging:

    • Product packaging

    • Shipping packaging (box, bag, mailer, etc.)

    • Insert (message card from the company, product instructions, etc.)

    • Product label

    Catalogs:

    • Product-specific

    • Retail

    • B2B

    • Sales

    • Postcard

    • Letter or brochure sent via mail

    • Coupon or promotion

    • Fundraising letter

    • Catalog insert

    • Magazine

    • Newspaper

    • Advertorial

    • Buyer’s guide

    • Menu (restaurant, catering, other)

    • Promotional merchandise

    • Branded event supplies

    • Shelf talker

    • Table tent

    • Product display card

    • Posters and sign

    • Price sheet

    • Brochure

    • Billboard

    • Poster

    • Flyer

    • Banner

    • Door hanger

    • Pull-Out/Insert

    When marketing-focused:

    • Physical newsletter

    • Company magazine

    • Annual report

    • Stakeholder or member communication

    • How-to booklet

    • Event program

    • Printed onboarding kit

FAQ

  • Fear not! The lists provided are not meant to be exhaustive. Copy is everywhere, and the catalog of types of copy in the world is truly massive.

    If you pop over to my contact page and take a few minutes to send in a form, we can go from there.

    I look forward to learning about your organization and project!

  • This is a really fair question, and I understand why you want to get an idea of the cost up front. (It’s just good sense, and I’m nothing if not a supporter of good, old-fashioned common sense.)

    The thing is this: There’s no “one size fits all” when it comes to copywriting. The scope and inner workings of each project—even the same type of project—can vary so drastically that, to provide general pricing on my website wouldn’t be in either of our best interests.

    The good news: With a free 30-Minute Copy Consult, I can find out everything I need to know to build a custom quote that delivers the most value possible and meets your project’s goals, timeline and budget.

    This is not a sales call (let’s both take a moment to celebrate that fact, shall we?). It’s truly just a casual conversation about your project, and I can typically have a quote back to you within 24 hours.


    ⭐ BEST NEXT STEP: Reach out via my contact page and share some info about your copywriting needs.

    Excited to meet + chat with you!

  • Yes, you can count on it! Great copy is always written with SEO and conversion rate in mind.

    Rest assured that whatever your project, my copywriting and recommendations are geared toward maximizing your ROI with regards to these important metrics and others.

  • I do mostly copywriting, but I’ve been known to take on the occasional content writing project. You’re always welcome to reach out about content writing to see if we’d be a good fit. :)

    Here’s the difference between the two:

    Copywriting is intended to sell or persuade into action (but never in an icky or unethical way!). It connects people with the best solution for a need or problem they have—which is where your product/service comes in.

    Content writing is meant to inform, entertain or inspire. Think articles (blog and otherwise), books, technical writing—stuff like that.

Ready to get the ball rolling?